If you focus on the things that matter,
you get better performance.
Be Smarter.  Get Focused.  Become Better.


Beyond Bedside Manner

This first-ever book devoted to patient experience
  • Discover Over 50 Unique Insights to Improving Patient Experience
  • Change the Way You View Your Medical Practice
  • Learn from Expert Advice Drawn from All Fields of Customer   Service
  • Join the Medical Movement Focused on Treating Patients Better Inside and Out of the Exam Room
  • Use Time-Tested Principles Developed Across 30 Years of Working with Medical Practices

It’s time to go BEYOND Bedside Manner.

Why is it that some businesses nail the customer experience, while others miss it completely?

What we do

Guiding clients to achieve greater results in
SM2 Strategic has helped clients including
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About SM2 Strategic

It's time to be smarter
I created SM2 Strategic as a different kind of firm that focuses on  medical device firms as well as medical practices.  Under SM2, we can provide the right resources in marketing, operations, and finance that help clients be smarter and more focused.  Over 30 years, SM2 has developed a keen understanding of the medical profession through careful listening and advising over 50 companies and thousands of doctors, helping them extract greater value from their chosen profession.
“The experience you offer customers is the only sustainable means of differentiation.”