Shareef Mahdavi

About Shareef 

Shareef Mahdavi's career has been focused on helping doctors be better in their chosen profession.  

Beginning as a management trainee at SmithKline Beckman, Shareef rose through sales and marketing roles at Allergan Humphrey (now Zeiss) and went on to lead the marketing launch at VISX, developer of the LASIK laser.  He started SM2 Strategic in 2001 to help doctors and companies build demand for services and procedures where patients pay directly, broadly described as self-pay or elective healthcare.  SInce then, has helped more than 50 companies and thousands of doctors.  

A frequent speaker and author, Shareef was recognized for his work to improve the patient experience as recipient of the 2011 Experience Management Award, given annually by Experience Economy authors Pine and Gilmore in recognition of leadership in customer experience.   

The firm's focus has expanded in recent years to include helping doctors make better financial decisions regarding daily operations as well as the future of their practices.  

You can connect with Shareef Mahdavi and his firm at

"Shareef's ideas have revolutionized how our team works. He has taken the concepts I've learned about and empowered my team in a way that gives them the tools and confidence to create an experience that happy patients leave telling their friends about." 
- Vance Thompson, MD        Sioux Falls, South Dakota
“Quality is defined by the customer, who uses a much wider lens than you do.”