"I wrote Beyond Bedside Manner based on decade's long work with companies and their customers. What became clear is that an awesome patient experience -- not just a new technology -- drives demand for new procedures." - Shareef Mahdavi
Understand how your customers' relationships are impacted by Medical Device, Software and Services Companies like yours. This means you need to look past the sale and into the patient experience. Beyond Bedside Manner gives you insight into your customer's customers: the patients! Use this knowledge to form stronger relationships with your customer base.