How We Work

Medical Device Marketing Experts


SM2 Strategic is a medical device consulting company that works with manufacturers as well as directly with physicians and their practices. SM2 Strategic provides expert counsel to increase demand for their new medical technologies and procedures. 

By bringing insight into customer needs and decision-making processes, SM2 helps clients become more customer savvy and develop an edge over their competitors.  

SM2 Strategic is the brainchild of Shareef Mahdavi and the 30+ years in medical devices, bringing his unique experience and perspective to benefit clients. His specialty is providing key insights and ideas to increase practice revenues in the self-pay arena and uncover areas where the practice can improve bottom-line margins.  
“You must understand what business you’re really in if you want to bond with your customers.