Customer Experience

Using the Web to Make it Easier for Patients to Discover You

01. Issue

Medical practices find that they invest in having a website but don’t get as much value as they could.  Many website vendors use outdated technology to manage sites, meaning that the practice has to pay for SEO each month as well as fees to add content and/or update the site to be compliant with Google. In short,  the website isn’t doing what it is meant to do – generate new patients!   

02. Solution

An all-in-one website marketing platform exclusively for medical practices that performs is now available and can be of strong benefit to those practices that want to attract more patients, especially to self-pay elective offerings.   One of my clients, Wilmarth Eye, agreed to be an early customer and help determine whether this new firm could deliver.

03. Result

By allowing the site to be redesigned on a platform that is automatically updated and designed to be Google friendly, meaning it is easier for consumers to find and navigate, Wilmarth Eye has seen their daily traffic increase six-fold (from 25 to 170 search visits each day) and organic keywords grow from 250 to over 600. This is translating to more patients, higher surgical volume and greater revenue…all because of a new website that is now producing as a powerful marketing strategy. 

Related information

“The experience you offer customers is the only sustainable means of differentiation.”