Given Taylor Swift’s icon status – her songs are a “diary to her fans” – we can expect to see a whole new generation consider laser vision correction simply because of their love and adoration for this highly talented artist. Her influence even has a name: The Taylor Swift Effect.
I must admit that I was part of her audience a few years ago at Levi’s Stadium. Having seen hundreds of concerts, I was blown away by her presence and performance on a big stage. Her sincerity comes through on TV as well as it does on stage. The fact that this TV clip is not a paid endorsement makes it all the more authentic as a testimonial for the world’s most commonly performed elective surgical procedure. I had it done years ago…when Taylor was 5 years old.
Refractive eye surgeons had long wished Oprah would have LASIK; now that Taylor sees without contacts, they’ve been given an even better ambassador for the procedure.
Twenty years ago – long before YouTube and social media – LASIK celebrated another milestone, the one millionth procedure performed in the United States by surgeons using the VISX laser (the manufacturer that developed the technology). It was a neat moment in the fall of 1999 as several hundred surgeons helped promote the milestone in their local markets as part of a contest held by the manufacturer.
The winning entry came via a huge 100x300 foot logo placed on the Hollywood Hills. It was awesome and came via the hard work of the surgeon and friends who sewed together dozens of blue tarps as seen in the video below, with radio station KFWB’s helicopter reporting the event.