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sm2strategic
  • Medical Device Manufacturers
  • Medical Practices
  • Our Services
  • About
    • Shareef Mahdavi
    • How We Work
    • Recent Reading
    • The Experience Economy
    • Case Studies
      • Product Positioning
      • Changing Behavior
      • A Memorable Experience
      • Using the Web
      • LASIK & Plastic Surgeons
      • Credit Card Fees
  • Schedule A Call
     
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In the News

Ocular Surgery News U.S. Edition
February 10, 2020​​​​​​​

Private equity ‘will not go away,’ lessons from the non-physician


While the debate is ongoing within many practices about what is the best route for growth in the individual practice, private equity remains an option. In the Open Your Eyes to Private Equity panels, consultants, investors and industry experts weighed in, giving perspective on their roles in this ever-changing area.
Ocular Surgery News U.S. Edition
February 10, 2020


Quick Look: Defining private equity


In the fast-paced environment of private equity, there are terms every physician should know. Here is a quick-reference guide to those terms and their definitions, compiled with insight from Candace S. Simerson, FASOA, COE, CMPE, president of iCandy Consulting LLC, and Shareef Mahdavi, president of SM2 Strategic.
FREEHOLD, N.J. (PRWEB) 
January 31, 2020
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FocalPoint Holdings Builds Patient Experience Expertise with Addition of Shareef Mahdavi and SM2 Strategic

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In the fast-paced environment of private equity, there are terms every physician should know. Here is a quick-reference guide to those terms and their definitions, compiled with insight from Candace S. Simerson, FASOA, COE, CMPE, president of iCandy Consulting LLC, and Shareef Mahdavi, president of SM2 Strategic.
“You must understand what business you’re really in if you want to bond with your customers.”

About SM2 Strategic

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SM2 helps clients be better and smarter in the marketing of elective self-pay procedures.  Founder Shareef Mahdavi has worked with numerous medical device companies and start-ups and has advised thousands of doctors over his career.  

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Contact me directly through this page, message me on social media, or reach me on (925) 425 9900 or
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