Beginning as a management trainee at SmithKline Beckman, I rose through sales and marketing roles at Allergan Humphrey (now Zeiss) and went on to lead the marketing launch at VISX, developer of the LASIK laser. I started SM2 Strategic in 2001 to help doctors and companies build demand for services and procedures where patients pay directly, broadly described as self-pay or elective healthcare. Since then, I have helped more than 50 companies and thousands of doctors.
A frequent speaker and author, I was recognized for my work to improve the patient experience as a recipient of the 2011 Experience Management Award, given annually by Experience Economy authors Pine and Gilmore in recognition of leadership in customer experience.
I created SM2 Strategic as a different kind of firm that focuses on medical device firms as well as medical practices. Under SM2, we can provide the right resources in marketing, operations, and finance that help clients be smarter and more focused. Over 30 years, SM2 has developed a keen understanding of the medical profession through careful listening and advising over 50 companies and thousands of doctors, helping them extract greater value from their chosen profession.