by Shareef Mahdavi

Foreword by Joe Pine and Jim Gilmore
Co-authors of The Experience Economy
Story Seven Publishing​​​​​​​
This first-ever book devoted to patient experience  
  • Understand why patient experience is the best way to differentiate your practice. 
  • Discover how to create greater value for patients and for the practice.
  • Learn what is most valued by patients as consumers in your practice.  

Who Am I, And Why Should You Be Listening To Me?

Beginning as a management trainee at SmithKline Beckman, I rose through sales and marketing roles at Allergan Humphrey (now Zeiss) and went on to lead the marketing launch at VISX, developer of the LASIK laser. I started SM2 Strategic in 2001 to help doctors and companies build demand for services and procedures where patients pay directly, broadly described as self-pay or elective healthcare.  Since then, I have helped more than 50 companies and thousands of doctors.  

A frequent speaker and author, I was recognized for my work to improve the patient experience as a recipient of the 2011 Experience Management Award, given annually by Experience Economy authors Pine and Gilmore in recognition of leadership in customer experience.   

I created SM2 Strategic as a different kind of firm that focuses on medical device firms as well as medical practices. Under SM2, we can provide the right resources in marketing, operations, and finance that help clients be smarter and more focused.  Over 30 years, SM2 has developed a keen understanding of the medical profession through careful listening and advising over 50 companies and thousands of doctors, helping them extract greater value from their chosen profession.

What leading doctors and business thinkers are saying about Beyond Bedside Manner​​​​​​​

"Beyond Bedside Manner  is a pleasure to read with insights of great value to physicians. Interested in better patient care while enhancing revenue? This is the book for you.”

Stephen Wilmarth, MD
Sacramento, CA
"Beyond Bedside Manner should be every medical practice’s bible.”
John R DiJulius, III 
Bestselling author The Relationship Economy: Building Stronger Customer Connections in the Digital Age
"Having put into place many of the recommended practices as outlined, I know firsthand that they work.  It has made all the difference for my patients, my staff and the way I practice."
Aaron Waite, MD
Salt Lake City, UT
"Beyond Bedside Manner  is a must read for any medical practice that places a premium on maximizing the patient experience.”
Mitchell Brown MD MEd FRCSC
Toronto, ON
"Beyond Bedside Manner provides a thorough outline of the things that matter in changing the culture in each of our practices, all in one quick read.  For anyone wanting to do it better but not sure how to make it happen, this book is a MUST!"

Brad Calobrace, MD
Louisville, KY
Shareef Mahdavi is my favorite guru in the never-ending challenge to provide a Ritz Carlton experience for our patients in an era of Motel 6 reimbursement."

Richard L Lindstrom, MD
Minneapolis, MN
"Beyond Bedside Manner is a much-needed resource to help doctors bring the world of hospitality into their practices. Treating patients like guests is good for business and good for the soul."

Chip Conley
Boutique Hotelier (JDV Hospitality), Strategic Advisor to AirBnB, and        New York Times best-selling author 
"Beyond Bedside Manner will be much valued by both physicians and patients and the timing of these words is opportune for a world searching for direction and answers.”

Peter Sneed, MD
Traverse City, MI

Beyond Bedside Manner is a must read for everyone in the field of medicine. This book can de-stress harried physicians, who are anxious about how to survive, by giving them the tips to thrive.”
Mary P Lupo, MD 
New Orleans, LA
"The effect on my practice has been indescribably positive. I love my work and my team is harmonious and happy.”
Roy Rubinfeld, MD
Washington, DC

Shareef Mahdavi's career has been focused on helping doctors be better in their chosen profession. Shareef offers personalized coaching for doctors, bringing an independent and caring perspective to each conversation

Shareef Mahdavi has helped clients including
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“Quality is defined by the customer, who uses a much wider lens than you do.”