If you focus on the things that matter,
you get better performance.
Be Smarter.  Get Focused.  Become Better.

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January 6, 2020

Featured Video: The Future of Retail

In this video I discuss what's happening in retail and what doctors can learn from these trends.

What we do

Guiding clients to achieve greater results in

Technology Adoption

SM2 Strategic creates demand for medical technology, focusing on the rapidly growing category of elective “self-pay” medicine. SM2 brings unique expertise in helping manufacturers more effectively launch new procedures and in helping physicians more effectively reach their target patient audience.

Customer Experience

A main thrust of the work done by  SM2 Strategic is to bring the experience economy to the world of medicine, helping doctors and companies significantly improve their customer experience. Doing so leads to higher performance and greater loyalty among customers and employees.

Economic Via​bility​​​

For individual practices, SM2 Strategic brings focus to the often neglected opportunities that exist to improve both financial performance and value of the practice.  Analysis helps clients understand what they can do today to create growth now and in the future.  
SM2 Strategic has helped clients including
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About SM2 Strategic

It's time to be smarter
I created SM2 Strategic as a different kind of firm that focuses on  medical device firms as well as medical practices.  Under SM2, we can provide the right resources in marketing, operations, and finance that help clients be smarter and more focused.  Over 30 years, SM2 has developed a keen understanding of the medical profession through careful listening and advising over 50 companies and thousands of doctors, helping them extract greater value from their chosen profession.
“The experience you offer customers is the only sustainable means of differentiation.”