Patient Experience Drives Demand

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SM2 has been helping practices and manufacturers understand patients better since 1995


At SM2 we believe that the success of a medical practice or a company attempting to sell into medical practices begins with a clear focus on the patient experience. Patient experience drives patient satisfaction, referrals, and positive culture in the workplace. The latest and greatest procedure or piece of equipment is not enough. When patients have remarkable experiences, leave the practice feeling good, and share with others - the practice wins. When the practice wins, the vendors who supply to the practice win as well.

For this reason, all of our engagements start with the question "How do we improve patient experience?" To help seed these patient experience improvement ideas Shareef Mahadavi has written the book on it. We want you to start here.

Introducing…

Beyond Bedside Manner


This first-ever book devoted to patient experience
  • Discover Over 50 Unique Insights to Improving Patient Experience
  • Change the Way You View Your Medical Practice
  • Learn from Expert Advice Drawn from All Fields of Customer   Service
  • Join the Medical Movement Focused on Treating Patients Better Inside and Out of the Exam Room
  • Use Time-Tested Principles Developed Across 30 Years of Working with Medical Practices

If you’re part of a medical practice, go here


​​​​​​​Because your practice can rise or fall based on your approach to the Patient Experience, All of our client engagements start with a focus on it. In fact we believe that all practices can see significant improvements in everything from revenue to employee morale by creating an intentional focus in this area. 

If you’re part of a medical device manufacturer or software company, go here


The fallacy of “you have the next killer app but no one cares about your solution, they care about their problem. We help companies align their solutions with specific customer problems that we see manifest as part of the Patient Experience.

Once we've aligned on the concept of patient experience there are many other ways to help you 


About SM2 Strategic

It's time to be smarter
I created SM2 Strategic as a different kind of firm that focuses on  medical device firms as well as medical practices.  Under SM2, we can provide the right resources in marketing, operations, and finance that help clients be smarter and more focused.  Over 30 years, SM2 has developed a keen understanding of the medical profession through careful listening and advising over 50 companies and thousands of doctors, helping them extract greater value from their chosen profession.
SM2 Strategic has helped clients including
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If you’re part of a medical practice, go here


​​​​​​​Because your practice can rise or fall based on your approach to the Patient Experience, All of our client engagements start with a focus on it. In fact we believe that all practices can see significant improvements in everything from revenue to employee morale by creating an intentional focus in this area. 

If you’re part of a medical device manufacturer or software company, go here


The fallacy of “you have the next killer app but no one cares about your solution, they care about their problem. We help companies align their solutions with specific customer problems that we see manifest as part of the Patient Experience.
“The experience you offer customers is the only sustainable means of differentiation.”