What is the Experience Economy?
The Experience Economy refers to a long-term structural change in our economy that has been underway for the past decade.
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Latest Published Work
The Travails of Travel
(June 2008)
Staffing for the Premium Patient Experience
(April 2008)
What if Marketing Were Run Like a Clinical Study
(April 2008)
Back to Basics
(April 2008)
Understand Generation Y
(April 2008)
Perceptions of Money and Pricing
(April 2008)
Economic Turbulence
(February 2008)
Please Pump First
(January 2008)
The Experience is the Marketing
(December 2007)
Off Duty at the Waffle House
(October 2007)
Elevating Service to Experience
(October 2007)
Consolidation Within the Ophthalmic Industry
(July 2007)
Changing the Way Consumers Experience Healthcare…One Physician at a Time
SM2 Strategic brings insight into customer needs and decision-making processes. That knowledge is used to help each client's marketing team improve its abilities in the following areas. Please choose from the links below to learn more about SM2's services for device manufacturers or doctors.
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