Ideas In Action
Shareef Mahdavi publishes a quarterly e-newsletter with new insights into the customer experience and how to improve it. Now in its 3rd year, Ideas In Action is a reflection of Shareef’s recent thinking and understanding of consumer behavior and often touches on his own experiences as a customer. Subscription to the newsletter is currently free of charge, and reader feedback and input is encouraged.
Below is an archive of earlier issues of Ideas In Action
Back to Basics (April 2008)
Please Pump First (January 2008)
Off Duty At The Waffle House (October 2007)
An Interview with Jim Gilmore (July 2007)
IPod Ergo Sum (March 2007)
Babysitter Knows Best (December 2006)
New Meanings for Old Sayings (September 2006)
Pianos, Ice Cream and You (June 2006)
What is the Experience Economy?
The Experience Economy refers to a long-term structural change in our economy that has been underway for the past decade.
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Latest Published Work
The Travails of Travel
(June 2008)
Staffing for the Premium Patient Experience
(April 2008)
What if Marketing Were Run Like a Clinical Study
(April 2008)
Back to Basics
(April 2008)
Understand Generation Y
(April 2008)
Perceptions of Money and Pricing
(April 2008)
Economic Turbulence
(February 2008)
Please Pump First
(January 2008)
The Experience is the Marketing
(December 2007)
Off Duty at the Waffle House
(October 2007)
Elevating Service to Experience
(October 2007)
Consolidation Within the Ophthalmic Industry
(July 2007)