Sign up for
Shareef's blog
Ideas In Action
Shareef Mahdavi publishes a quarterly e-newsletter with new insights into the customer experience and how to improve it. Now in its 3rd year, Ideas In Action is a reflection of Shareef’s recent thinking and understanding of consumer behavior and often touches on his own experiences as a customer. Subscription to the newsletter is currently free of charge, and reader feedback and input is encouraged.
Below is an archive of earlier issues of Ideas In Action
A Tale of Two Electronic Stores (September 2008)
The Travails of Travel (June 2008)
Back to Basics (April 2008)
Please Pump First (January 2008)
Off Duty At The Waffle House (October 2007)
An Interview with Jim Gilmore (July 2007)
IPod Ergo Sum (March 2007)
Babysitter Knows Best (December 2006)
New Meanings for Old Sayings (September 2006)
Pianos, Ice Cream and You (June 2006)
What is the Experience Economy?
The Experience Economy refers to a long-term structural change in our economy that has been underway for the past decade.
Read More...
Latest Published Work
Nobody Wants Eye Surgery
(December 2009)
Using Real-Time Feedback During Cataract Surgery To Improve Refractive Outcomes by SM2
(October 2009)
Premium Channel - Consumer Survey by SM2
(April 2009)
Optos A Breakthrough in Diagnostic Imaging
(April 2009)
Incorporating Premium IOLs into Practice
(March 2009)
How to Compete Without Cutting Price.RefractiveEyecare
(March 2009)
Dad what's an album
(January 2009)
Managing Through This Economy
(January 2009)
It's Time To Invest
(November 2008)
Homeward Bound
(October 2008)
A Tale of Two Electronic Stores
(September 2008)