June 2008

The Travails of Travel

April 2008

Staffing for the Premium Patient Experience

What if Marketing Were Run Like a Clinical Study

Back to Basics

Understand Generation Y

Perceptions of Money and Pricing

February 2008

Economic Turbulence: How will it affect refractive surgery?

January 2008

Please Pump First

November 2007

The Experience is the Marketing: Surgeons need to shift their focus to attract patients.

IOL Master

October 2007

Off Duty at the Waffle House

Elevating Service to Experience: What surgeons can learn from a bunch of Geeks.

September 2007

Putting the "ing" in Refractive Surgery: A technique for enhancing the patient experience.

August 2007

The Wii and Mii: What experience based products teach about breaking the mold on industry growth.

July 2007

Consolidation Within the Ophthalmic Industry: The good, the bad, and the ugly.

June 2007

Kiva.org – paying it forward!

May 2007

Bon Appetit: What Surgeons Can Learn from Fine Dining

April 2007

Costco and the Customer

Feedback From Early Users of the PASCAL Photocoagulator.

Telephone Improvement Project – Year 2

March 2007

A Diagnosis for the Future of Refractive IOLs

February 2007

Apple (no longer a computer company): Examining the "Apple" of your eye care practice.

January 2007

Starbucks Secret to Success

November 2006

Beyond Quality and Toward Experience: Only the serious need apply.

Carl Zeiss Meditec – Visante OCT User Survey

October 2006

Stop the Insanity! : Let's not expect different outcomes from the same flawed operational approaches.

September 2006

Structure in the Medical Practice: Does your practice run more like an ice hockey game or a ballet?

IntraLase – International Survey

August 2006

The Secret to Success at Starbucks : What refractive surgery can learn from premium coffee.

July 2006

Creating Headroom: Cost cutting is not always the best answer.

June 2006

Dead or Alive: Refractive surgeons should examine what business they're in.

May 2006

You're Wasting Your Time: Management and Quality.

April 2006

Good – The Enemy of Great: Why refractive surgeons must adopt a philosophy of continuous improvement.

Top 10 Marketing Mistakes by Refractive Surgeons

Case Studies on Waterlase in Today’s Dental Practice Investing in Your Patients and Your Practice.

March 2006

Building the Foundation for a Successful Lens-Based Refractive Practice: Lessons learned from LASIK.

Presbyopic Treatments in Refractive Surgery. Building the Bridge Between LASIK and Implants

Telephone Improvement Project. A Skills Assessment of Refractive Surgery Providers

Closing the Gap in Refractive Surgery How Financing is Perceived by LASIK Patients and Providers

February 2006

Mission: Control: Putting your business processes in order.

January 2006

2006: the Year of Quality: Putting best practices to work in refractive surgery.

November 2005

Retail Pricing in Refractive Surgery, Part III: Signs of a turnaround.

October 2005

Intralase: Coming of Age: How femtosecond technology impacts the business side of refractive surgery.

September 2005

CK;Worth a Second Look?: Conductive keratoplasty and its role as a primary and a rescue procedure.

August 2005

Addressing the Weakest Link in Refractive Surgery

Intralase Survey A Three Year Perspective on the Business Impact of IntraLase Technology

July 2005

The Brave New World of Refractive Cataract: A message to cataract surgeons who are going refractive.

June 2005

The Whoops! Factor: The Negative Impact of Retreating Patients.

How Conductive Keratoplasty is Impacting the Presbyopic Practice

May 2005

Team-Building for Success: Just like in sports, success in refractive surgery depends on the strength of your team.

April 2005

When Fear is the Factor: Understanding how to deal with this key emotion.

March 2005

The Mindset of the Refractive Patient: Using what we have learned so far to improve how we attract consumers.

February 2005

Ka-BOOM! Here Come the Baby Boomers: The countdown begins as baby boomers are about to reach 60.

January 2005

The Early Adopter of Refractive Surgery: Why meeting the needs of today’s patients is critical to building the future market.

November 2004

The Power of a Patient Base: Your LASIK alumni are critical to relationship marketing.

October 2004

No Fun!: Why visiting the doctor is making it harder to attract patients.

September 2004

I Can’t Get No …: Measuring the satisfaction of your customers is critical.

August 2004

Refractive Surgeons and the X-Factor: How confidence plays a role in attracting patients to your practice.

July 2004

Building Value for Refractive Services: It’s up to the surgeon to make it or break it.

June 2004

Quality in the Real World: Surgeons need to view it through a wider lens.

Intralase Survey How IntraLase Technology is Impacting the Refractive Practice

May 2004

The Vision Thing: Leadership in the practice begins at the top.

April 2004

Finding the Antidote to Low-Priced LASIK: It’s time to rediscover the meaning of adding value for service providers.

February 2004

Removing the Fine Print: How asteriisks and miniscule font in print ads continue to hurt the refractive surgery market.

January 2004

Promise and Deliver: It all boils down to expectations.

November 2003

Minding Your Bedside Manners: How doctors’ communication skills affect the refractive practice.

October 2003

The Purpose of Advertising: Many practitioners mistake advertising for marketing, and miss the mark on both.

September 2003

The Simpler, the Better.: Putting the KISS Principle to work in your practice.

August 2003

Change Anyone?: Making changes is a difficult task, especially if you go it alone.

July 2003

Tipping the Market in Your Favor: Fanning the flames ignited by word-of-mouth marketing.

June 2003

The Art of Customer Service: It begins with "Hello" and never really ends.

Retail Pricing in Refractive Surgery, Part II

April 2003

The Marketing Challenges of Customized Ablation: Customized ablation is a whole new game that requires a new way of thinking for most refractive surgeons.

Intralase Survey Measuring the Impact of Femtosecond Laser Technology on Procedure Volume and Pricing

March 2003

The Telephone: Friend or Foe?: First impressions can make or break you.

February 2003

The Market Has Moved: Where’s the mark in your marketing?

January 2003

A Strand of Pearls: Providing excellent customer service requires patience and dedication, but it yields an enduring reward.

November 2002

The Business of Branding: LASIK surgeons can learn from the cattlemen’s lore.

October 2002

Retail Pricing in Refractive Surgery, Part I: Lower prices have failed to boost market demand.

September 2002

Turn Your Practice "Inside Out": Changing your marketing focus from extensive media campaigns to superior customer service may reverse sinking LASIK volumes.

July 2002

Are You Experienced?: It’s time to step into your patients’ shoes.

June 2002

The Buck Stops Here: It’s time for a change of attitude toward financing.

May 2002

Who Is the Competition?: They’re closer than you think.

April 2002

Dare to Be Different: Is all LASIK created equal?

March 2002

Ready! Fire! Aim!: Where’s the mark in your marketing?

February 2002

The Technology Trap: Marketing your technology is risky business.

January 2002

The LASIK Farmer: Don’t look to the economy for a bumper crop.

November 2001

Barriers to Patient Acceptance: We’re managing the wrong issue.

October 2001

The Perils of Price Advertising: Cheaper is not better.

September 2001

Refractive Surgery: Looking Ahead: A glimpse into the past helps avoid future mistakes.