Leaders in Launching New Medical Devices
SM2 Strategic provides expert counsel to those seeking to increase demand for their new medical technologies and procedures. SM2 works with both manufacturers as well as physicians.
- Positioning: What’s your value proposition?
- Launching: Who is the right audience?
- Surveying: What does your customer want?
- Creating: How do you differentiate your services?
- Staging: What’s the patient experience like?
- Analyzing: What’s your strategy to thrive?
What is the Experience Economy?
The Experience Economy refers to a long-term structural change in our economy that has been underway for the past decade.
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Latest Published Work
Nobody Wants Eye Surgery
(December 2009)
Using Real-Time Feedback During Cataract Surgery To Improve Refractive Outcomes by SM2
(October 2009)
Premium Channel - Consumer Survey by SM2
(April 2009)
Optos A Breakthrough in Diagnostic Imaging
(April 2009)
Incorporating Premium IOLs into Practice
(March 2009)
How to Compete Without Cutting Price.RefractiveEyecare
(March 2009)
Dad what's an album
(January 2009)
Managing Through This Economy
(January 2009)
It's Time To Invest
(November 2008)
Homeward Bound
(October 2008)
A Tale of Two Electronic Stores
(September 2008)