Leaders in Launching New Medical Devices
SM2 Strategic provides expert counsel to those seeking to increase demand for their new medical technologies and procedures. SM2 works with both manufacturers as well as physicians.
- Positioning: What’s your value proposition?
- Launching: Who is the right audience?
- Surveying: What does your customer want?
- Creating: How do you differentiate your services?
- Staging: What’s the patient experience like?
- Analyzing: What’s your strategy to thrive?
What is the Experience Economy?
The Experience Economy refers to a long-term structural change in our economy that has been underway for the past decade.
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Latest Published Work
The Travails of Travel
(June 2008)
Staffing for the Premium Patient Experience
(April 2008)
What if Marketing Were Run Like a Clinical Study
(April 2008)
Back to Basics
(April 2008)
Understand Generation Y
(April 2008)
Perceptions of Money and Pricing
(April 2008)
Economic Turbulence
(February 2008)
Please Pump First
(January 2008)
The Experience is the Marketing
(December 2007)
Off Duty at the Waffle House
(October 2007)
Elevating Service to Experience
(October 2007)
Consolidation Within the Ophthalmic Industry
(July 2007)