What is the Experience Economy?
The Experience Economy refers to a long-term structural change in our economy that has been underway for the past decade.
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Clients
About SM2 Strategic
SM2 Strategic is the brainchild of Shareef Mahdavi and the 20+ years in medical devices, bringing his unique experience and perspective to benefit clients. His specialty is providing key insights and ideas to increase revenues and sustainably “grow the business.” He is a sought-after speaker for national medical conferences, corporate meetings, and employee events.
Shareef Mahdavi, President
Prior to SM2 Consulting’s launch in 2001, Shareef Mahdavi held key marketing and sales roles with VISX (now Advanced Medical Optics), Allergan Humphrey (now Carl Zeiss Meditec), and SmithKline Beckman (now Glaxo SmithKline). In his tenure at VISX, he was responsible for launching the laser technology used in LASIK, helping it become the single-most performed elective surgery procedure in the U.S., and helping VISX achieve and maintain its market leadership position. His clients span refractive surgery, glaucoma/retina/dry eye, dentistry, and other specialties with innovative technologies that are emerging to dramatically improve upon current medical procedures. Experience and Expertise include:
- Broad range of device experience and per-procedure usage models
- Physician motivation and behavior
- Consumer motivation and behavior
- Alignment of strategy and product positioning
Shareef Mahdavi graduated Phi Beta Kappa from the University of Michigan with a degree in Honors Psychology that specialized in organization behavior. In addition to consulting and lecturing, he writes a monthly column for Cataract and Refractive Surgery Today on physician marketing and is a member of the editorial board. He and his family reside in Pleasanton, California.
President
Our Location
SM2 Strategic is based in Pleasanton, California, equidistant to both Silicon Valley and San Francisco. Pleasanton is adjacent to the Livermore Wine Valley and is renowned as the headquarters of Safeway as well as the home of John Madden.
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Our office is in historic downtown Pleasanton in the original Bank of Pleasanton building located at 555 Peters Avenue. Closest Airports: Oakland: 30 minutes, San Jose: 45 minutes, San Francisco: 60 minutes. Visitors to our office are encouraged to enjoy the local ambience and we recommend staying at The Rose Hotel at 807 Main Street (www.rosehotel.net).
SM2 Strategic |
Phone: 925-425-9900 Email: |
Meet the Interns
SM2 Strategic offers a summer internship program to give outstanding college students exposure and experience in the business world. SM2 Interns meaningfully contribute to the research projects currently underway. If you are interested in applying for the Summer 2009 Internship, please click .Our 2008 Summer Interns:
Andrew Joseph · A sophomore at Dartmouth College, Andrew is a budding journalist who has worked with kids as a tutor, mentor, and tennis instructor.
Varsha Narasimhan · A pre-med senior at Columbia University, Varsha wants to become a doctor and has a strong interest in genetics and biology.
Sebastian Sobolev · A senior at Allegheny College, Sebastian wants to work in public policy and is fluent in Russian and German.