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SM2 Strategic

Medical Device Strategic Marketing Expert!

SM2 Strategic is a medical device consulting company. SM2 Strategic provides expert counsel to those seeking to increase demand for their new medical technologies and procedures. SM2 works with both manufacturers as well as physicians bringing insight into customer needs and decision-making processes. That knowledge is used to help the client improve its abilities in many areas.

SM2 Strategic is the brainchild of Shareef Mahdavi and the 25+ years in medical devices, bringing his unique experience and perspective to benefit clients. His specialty is providing key insights and ideas to increase revenues and sustainably grow the business.

Partial List of Clients:

Center for Sight – David Shoemaker, MD
Durrie Vision – Dan Durrie, MD
Coleman Vision – Stephen Coleman, MD
Vance Thompson Vision – Vance Thompson, MD
Kameen Eye Associates – Anthony Kameen, MD
The Eye Surgery Center – Roy Rubinfeld, MD
Maloney Vision – Robert Maloney, MD
Kraff Eye Institute – Colman Kraff, MD
Midwest Eye Institute – David Schneider, MD
Empire Eye Physicians – Mark Kontos, MD
Gordon & Weiss Vision – Michael Gordon, MD
Britton Vision Associates – Brad Britton, MD
Memorial Eye – Bennett Chotiner, MD
Cataract & Refractive Institute of Florida – James Croley, MD
Clearview Eye and Laser – Sandy T. Feldman, MD
Siepser Eye and Laser Center – Steven Siepser, MD

About Shareef Mahdavi

Left Right

"You must understand what business you're really in if you want to bond with your customers." - SM

"We need to change the way consumers experience healthcare one physician at a time." - SM

"The goal of every business should be to turn ordinary service into an extraordinary experience." - SM

"Quality is defined by the customer, who uses a much wider lens than you do." - SM

"Do not compete on price. It is the death spiral for your business." - SM

"The word 'selling' comes from the Scandinavian 'selzig' which means to serve." - SM

"The experience you offer customers is the only sustainable means of differentiating your business." - SM

"Every business needs to hire a director of first impressions." - SM

"Marketing is all about meeting the needs of customers and exceeding their expecations." - SM

"You won't go wrong in business by putting others' needs ahead of your own." - SM